I'm sure older members here remember the Sunwards fiasco. It was basically Yamato's attempt in the early 2000s to circumvent Harmony Gold and try to get their 1/72 VF-1 product out there without using either Macross or Robotech branding. As an interesting comparison, Bandai did just that in the early 1990s with their European version of the 1/55 Super Valkyrie reissue, with no problems.
I'm looking for any archived data on Sunwards, who was in charge, if anyone has their website saved, or even an image of the ad they took out in ToyFare, etc. Thei website is long gone and doesn't appear to be saved anywhere, and I cannot find any images, either. Most of the photos they used in their PR material are the stock Yamato photos anyway, but the phrasing they used to promote the toys I recall was very interesting.