And that's the rub. if it's only the old titles that are doing well, then mecha nowadays may be relying mostly on the nostalgia factor, or its fanbase who are now into their 30s to 40s. Can the industry continue to create new mecha shows that will capture the imagination of a younger generation? After EVA, what is probably the next iconic super or real robot (without a connection to any prior mecha show) that will carry the industry into the next generations? Gurren Lagenn is the closest thing that comes to mind, but I think even the fanbase of that show are mostly driven by nostalgia for the super robots of old.
Ultimately, the producers are probably thinking: sure, well capture the older demographic by using the macross name, or the gundam name. but what about the crucial younger demographic? to hook them in, we need to add the moe. the characters. the ecchi and comedy. It's really unfair to demand that super and real robot stories be written and animated in the same way as before. it's a different time, a different product. evolve or die. Me, i'd rather it be the former:)