It looks like a half-baked hodge-podge to me. Even though I didn't like the movie line at least it had a cohesive look and it was obvious where the focus was. The Toyfair lineup with it's mish-mash of several different things makes it look like Hasbro is just shrugging and saying, "We're not sure what to do this year, so here's a bunch of random stuff from an all-night brainstorming session." There doesn't seem to be a main line this year. So even though there might be "something for everyone" here and there, overall it lacks inspiration to me and a lot of the sculpts and designs just look downright bleh. The Power-Core combiners especially look like an idea from six or seven years ago that's been on the back burner ever since.
That said, yes, there are a few things I'm very excited about - but I'd rather be excited about an entire line rather than just a few random figures.