Because some people can't afford the 1/48, whereas some can afford the 1/100.
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Look, I have always wanted to have a set of DYRL Max, Hikaru, and Roy. (1A, 1A, and 1S) but I can't afford an extra 350 bucks for Max and Hikaru's 1As. These 1/100s are affordable, and they look great - I especially like the wing missile attachments. This is the best mini-Macross toy to date in my book. I sincerely hope that Toynami comes out with every valk from the TV show in this size. I'd buy them too!
The reason I like these things, is because hey - they look cool. They're the same price as a banpresto, but better looking, and well... just all around better. PLUS you get a cheap stand with it. For 20 bucks, you can't expect the greatest stand ever made. And to those of you who break them, COME on. Use some gorilla glue, let it dry, and then dremel away any seepage. Fixed. (countless other glues would work too) As for me, my Hikaru CC has been sitting on its stand for like two days in a row now with no problems.
In a nutshell, do I like these things because I really dig ghetto toys? No, I like them because they're CHEAP, relatively speaking. Believe me, if anybody in here knows what it's like to have an ultra-tight budget at times, they'll understand. At the moment, I'd rather have a full set of mini-valks than one (emphasize one) more yamato 1/48. Man, I feel like I'm defending Macross 7 here...