when I go to the local toy store I usaually hear the kids ask their moms to buy that great new toy on the shlef. But mom's usually reply "wait till Xmas". Its OK to a point for toy company to creat the chase figure if its something extra special but to intentionally withhold a childs opportunity to have a character that they love or just want, Sucks. No Parent is gonna want to pay 40 pr 50 bucks for an ML Iron man just b/c the scalper got to it 1st and there was only one in the box to begin with. Ultimately TOYs are for kids and should be abundant atleast enough to satisfy the kids. Who really wants to tell their kid that he cant buy a toy b/c there was just one and the Scalper go to it at midnight when they restocked the shelves.