Two or three years ago Yamato made a poll (targeted to the Japanese market) where they asked which toy was the most wanted by the fans. The Q-Rau was one of the options.
So, yes, they listen to consumers. Japanese consumers. Think of the current releases, Macross, Votoms, Megazone 23. All niche markets (80's shows) targeted to niche consumers: they sell few units of an expensive toy with a high profit margin to high income consumers. Again: Japanese fans that were 8-10 years old back in the mid 80's.
When you start a business, and you think about a possible product to sell, there's two marketing cases you take into consideration. You produce what people are currently demanding or you explore a niche market. Case one, you produce what people like and ask for. Case two (Yamato), you produce toys from shows that were broadcast 20 years ago cause you think there's gonna be demand for that product.
When the founder/ers of Yamato started their business, did they sit back and think: gee, does the world remember shows like Macross, Votoms or Megazone 23?
When Yamato's CEO explored the possibility of a 1/60 MKII Monster, did he/she think: no, lets scrap that insane idea cause the overseas market is not going to pay the high shipping cost and we are going to eat dead stock.
Yamato knows there's an overseas market, BUT they only pay attention to the Japanese consumer. Back in the old days they were kind enough to speak to and share info with a BRITISH guy living in HONG KONG (god save the king, insert Graham here)
Graham does not represent the US market nor the rest of the world.
Disclaimer: this post wasn't intended to reply to your post Twoducks, I just used your question to make some stupid brainstorming
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Wait a sec. Does anyone know the stipulations before Yamato started the poll? I can't believe that the Japanese fans choose a Q-Rau over an SDF-1, VF-4, or another YF-19.