You can really put anything you want in a license so they're really hard to stereotype. It's all up to lawyers and companies trying to squeeze every penny out of a title. For example, if you know of a company interested in producing only vending machine toys for your license, another company that just wants to make models, another company that just wants to do one item from the show, and a final huge company that wants to do a big series of toys you write up a license that has little clauses that disperse the other chunks out if the previously mentioned companies make it clear it will be profitable to you. If the big company insists on carte blanche then you have a lot of bargaining chips "Well, the license is worth $x because these companies have offered $y for small portions."