I stopped buying the magazine when I realized that about 80% of its contents were cutsey cookie cutter anime. I don't fall into the category of fanboy for magical princesses, cat girls, and ridiculously super powered teen school children. Basically I don't do "cute".
Aside from the occasional decent show or article, it just didn't make sense to pay $10 for a load of crap. I never cared for the DVD, as it almost always contained a show I had no interest in. It also felt that the magazine was pretty much an oversized ADV ad generator. ADV can't begin to give me justification for the increase in price, but there are folks out there who will pay for it. Lots of folks who don't know any better will shell out their cash for the magazine.