I do think about it from a business perspective.
As I recall the Yamato's in 2000 were sold for USD 90. Correct me if I'm wrong.
In today's dollars at 2% inflation that would be USD 124.
Price was not the barrier for me back then, the issue was the design: The old 1/72 Yamato's looked floppy from the start.
I never bit until 1/60 V2 came out.
The same issue applies here with Evolution. MSRP of USD 200, while a bit much, is not the main barrier to general collectors like me. The problem is that the design is just way too outdated for anyone but a die-hard collector.
And manufacturing is more costly these days. So unless Evolution have huge production numbers, I don't see how they could sell for much less.
I think Evolution were betting on success with a niche product with low production numbers for avid collectors.
They have no one to blame but themselves if they end up breaking the bank. Transforming valks have become so advanced that only the foolhardy would enter that market, without the right staff.
But if they sell their units and turn a profit, good for them. It's a business after all.