Sheer size is an issue, too. If they made an even better, $100 version, I'd definitely buy it. Sigh---Ultimate BB is such a waste. He's just a giant electronic box with Camaro bits stuck on it. Imagine if they'd abandoned the electronics, and made it Barricade instead. Would cost less too. Or---flashing lightbar. That can be done for $2 now, and wouldn't affect transformation at all.