The fans openly hate it. 80% of TF's are sold to kids not FANBOYS. If the kids like them, then TF's will continue this way. If kids don't buy them, the line will get axed after it runs for a bit. TAKARA and Hasbro work on these lines far in advance. Takara is as much to blame as Hasbro. Hasbro does not make any smart moves. They make moves together with Takara when it comes to TF's. Transformers will burn out again just like it did before. That is the way of boys action figures. I just hope they keep guitars out of the hands of TF's. Don't want to see Optimus singing and fighting Megs at the same time. I wonder where I got that bad idea from.......