As mentioned, Pepsi has done this for other movies like the Star Wars films. Depending on advertising interest by a company, Gundam is simply one of a few lincensees.
Awesome...
yeah it's funny, I ask why we don't get cool stuff "like" this... everyone thinks I want gundam caps. I guess the closest we can get to it is Happy Meal prizes. I think someone said it right though, it's because we're a lawsuit happy nation.
Reminds me of that old skit on SNL with Dan Akroyd... Johnny Switchblade...