Really, the price of the new VF-1S is about the same as always. $120, add the stand that's an extra $20 (I don't accept the idea that a stand isn't worth that much like some people have cried about.) So it's not like things are ridiculously skewed upward. The VF-4 was never expected to be popular and was barely known, it was expensive and I got lucky and got away with two just under $800. The YF-19 by comparison is known the world over, even by a lot of Robotech fans. Plus wasn't popular in Japan but it seems like the Japanese are at least fans of Isamu, enough that he was worth getting a nod in Frontier and pretty prominent feature (I'm told) in Macross 30. You would think that means it would be priced to move and stay as close to the VF-19 series as possible. They were, on average, $230 at start. Even with the extras that should only be an extra $50. Maybe there's a stand, maybe there isn't. Maybe production costs have increased and they'll have to pad it a bit more as well. With that in mind I'm betting this thing is right around the VF-4/VF-17D with Fast Pack price range. between $300 and $350. Certainly not cheap, and a far cry from where I used to be comfortable spending on these toys (the first two years I refused to even get the VF-11 because of its price and almost skipped the Milia and Max variants because they were $150 each..)