Next-gen leaders talk about their consoles
[It isn't a bad thing to have a high price. When we released the original PlayStation at 39,800 yen ($368), Nintendo's Super Famicom was in the 10,000 yen range ($100 range). Still, everyone went for the PlayStation. This time, ours [the PS3] will be like a BMW that's equipped with a Ferrari engine. Nintendo's [Revolution] will be something like a new model of a family car. Some people might want it, but if it was me, I'd want to advance to the next level. ]
Ken Kutaragi.
http://www.gamespot.com/news/2005/05/31/news_6126725.html