For anyone who worships packaging, and the words/names printed on them, that would indeed be a disturbing thing... the soiling of a franchise. However, if all you're really interested in are the contents of said packages, regardless of whether or not it's labeled Macross or Roboshlock, then the possibility of getting Yamato's goodies at more reasonable prices and lower shipping costs is a win-win scenario. I, for one, would love to be able to buy a 1/48 VF for less then $130.00 including S&H... not $150.00 + another $30.00 - $40.00 to get it delivered (just look at the relative prices of the Garland).
Sometimes, being a purist results is cutting off your nose just to spite your face.
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For me its no problem.